AI Discovery Intelligence

AI recommends someone in your category. You can't see who, or what it costs you.
We do.

Most AI visibility tools tell you whether you show up, and stop there. AI Discovery Intelligence goes further: the decision system that connects your share of AI recommendations - across ChatGPT, Claude, Gemini, and Perplexity - to your real traffic, leads, and costs: where you're losing ground, to whom, and the moves to win it back.

Talk to Us See a sample audit How it works ›
28 Labs platform dashboard - AI Recommendation Score, the five-dimension scorecard, monthly trend, competitor share, and lost-query tracking

This is the intelligence, not a slide. Your AI Recommendation Score and the five dimensions behind it, who is winning the queries you are losing, and what to do about it - live, in the tools your team already uses. Representative view, anonymized demo data.

Benchmarked across the engines buyers actually ask

ChatGPT Claude Gemini Perplexity

5,000+

businesses ranked

10,000+

AI responses analyzed

4

AI engines

10+

verticals measured

Built for

Enterprise marketplaces & platforms

Globally distributed brands

Regulated & high-trust

Engagement scope NDA-protected · Explore all industries · See a sample audit

The foundation. Four engines, captured at the retrieval layer.

Claude

QUERY UNIVERSE

A category-sized query set across 4 engines, every response captured. Mapped to your intent classes - Direct Brand, Comparison, Discovery, Local, Purchase Intent, Competitive Displacement.

RETRIEVAL PROBES

Whether the engines can reach, render, and cite your content - the posture that decides if you are even eligible to be recommended. Most teams are blocked before the answer is written.

CITATION GRAPH

Which of your pages get cited, which get skipped, and which competitors sit ahead of you on the queries that matter. The deliverable your team builds against.

One method, run the same way every quarter - a stable baseline, and a clear read on what moved.

What the audit captures

Are you recommended?

Whether you come back as the answer, or anywhere at all.

Across which intents?

Discovery, comparison, local, purchase - where coverage holds or drops.

Who is cited above you?

The competitors the engines position ahead of you, per query.

Can engines reach you?

Whether your retrieval posture helps or blocks the engines.

What becomes part of your infra

Four operational layers. One source of truth. Real-time flags, monthly refresh.

Each layer builds on the one below and runs against the systems you already operate - AI-channel signal, CDP, paid feeds, analytics. Once live, it flags material moves in real time and refreshes monthly. Every claim is confidence-tagged and auditable back to its method.

ChatGPT Claude Gemini Perplexity L1 L2 L3 L4 Capture Citation Logs Spend Engineering → build targets CMO → demand signal CFO → budget read

Four engines in. Four layers. Three team-ready outputs.

L1

Capture Layer

Every engine response captured across your category - the measurement base every other layer feeds from. Reproducible from raw run data, so any number traces back to the response that produced it.

L2

Citation Intelligence Layer

A per-URL citation graph across all four engines: which pages get cited, which get skipped, and where competitors sit ahead of you. The concrete targets engineering builds against.

L3

Log Intelligence Layer

The real AI-channel demand signal your JavaScript analytics can't see - genuine human-driven visits, separated out and joined into your existing stack. The feed is yours.

L4

Spend Reallocation Layer

A quarterly, dollar-terms view of where AI demand can offset paid spend, by intent class and category - the line finance underwrites against. Treated as incremental, never one-for-one.

Engagement model

Three ways in. Start where you are.

A one-time read to see where you stand, the full diagnostic on a cadence, or the System integrated into your stack. Scope is shaped to your category and the engines your buyers actually ask.

Entry

Snapshot

$1,000one-time · single market

See where you stand. A fast, fixed-scope read of how AI recommends your category - and where you sit.

  • 20-query buyer set, 4 engines, every response captured
  • AI Recommendation Score across five dimensions
  • Top competitors cited above you
  • Your three priority moves
  • Branded report, delivered in days

Best for

  • Founders, earlier-stage brands, and boards orienting before they commit budget.
Get your Snapshot
Enterprise

System

Customannual partnership

Integrated into your stack. The full System, per property, with the layer your CFO reads.

  • Everything in Audit, per property
  • First-party AI-channel signal, joined to your stack
  • Quarterly dollar-terms read on where AI demand can offset paid spend
  • Quarterly CFO-grade strategy review
  • Portfolio and cross-property intelligence

Best for

  • Marketplaces, multi-market and multi-property enterprises, partnership-exposed revenue.
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Architecture

Where we sit in your stack.

Between your first-party data feeds and your analytics layer. An outbound enrichment feed - no SDK, no dashboard, no vendor in your rendering path. The integration surface is the same as ingesting any data feed.

AEO is the execution layer - the content and page fixes that change what an engine retrieves. We're the measurement and decision layer above it: which moves actually grow your share, and what that share is worth in traffic and cost. Your team runs the AEO; we run the measurement that decides what's worth doing.

  • Reads from your existing first-party AI-channel signal feed
  • Turns your raw AI-channel signal into a clean demand read - real human-driven visits, isolated and usable
  • Writes attribution and citation feeds into your web analytics, your CDP, your BI
  • Operates as live infrastructure - real-time flags on material moves, monthly refresh, no manual upkeep

Owned operationally by Product and Data Science. Briefed to CMO. Surfaces to CFO at budget cycles.

Talk to us about your stack
Data flow

Your existing infra

Your first-party AI-channel signal · your CDP · Paid spend feeds (Google, Meta, programmatic) · Internal data science workflows

28 Labs layer

AI Discovery Intelligence engine
Recommendation share · Citation graph · Demand read · Spend reallocation read · Reliability-tiered findings

Your existing surfaces

Web analytics · Executive dashboards · CFO budget instruments · Engineering build targets

CISO-friendly: outbound enrichment feed, no SDK in rendering path, no new attack surface.

Why the value compounds for you

The longer this runs against your stack, the more your teams get out of it.

Not a one-off report. Run the same way each quarter, it becomes a trend line your teams plan against - what moved, what your moves changed, where to spend next.

Concrete build targets, not opinions

A prioritised list of which pages to fix and what to change, mapped to the queries you can actually win. We re-measure the delta against your baseline each quarter.

A real demand signal your analytics cannot see

Live human-prompted fetches, separated from training crawls and joined to your analytics - the AI-channel read JavaScript tools can't produce. The feed is yours.

Numbers your data science team can audit

Every claim is tagged HIGH / MED / LOW and traces back to its method. Nothing asserted without a confidence label.

A dollar-terms budget read for finance

A quarterly, dollar-terms view of where AI demand can offset paid spend, by category and intent. Treated as incremental, never one-for-one - the line finance underwrites against.

You keep what we build with you. The budget read, the demand feed, the build targets all live in your stack. We earn the next quarter by being useful in this one.

What it looks like operationally

What each team in your org actually gets.

Integration sits with Product and Data Science, briefs surface to CMO, the reallocation read lands at CFO. Each team gets what it needs in the tool it already uses.

Engineering gets build targets

Page specs, schema models, internal-linking and freshness patterns - at the URL level, mapped to where citation share is most winnable. You build; we re-measure the delta.

Data Science gets a feed, not a tool

The real AI-channel demand, isolated and joined to your analytics - the feed is yours. Plus raw data they can re-run or feed their own models. An outbound feed they own.

CMO gets a quarterly brief

Per-engine citation-share trajectory, the competitors cited above you, the moves shipping next, and the delta from last quarter's. No new dashboards.

CFO gets a reallocation instrument

A quarterly, dollar-terms view of where AI demand can offset paid spend, by category and intent - a defensible underwriting line. Incremental, never one-for-one.

CISO gets nothing new to worry about

Outbound enrichment feed. No SDK, no JS overlay, no vendor in the production codepath - the same surface as ingesting any data feed. Most security reviews already approve the pattern.

What we don't claim, in writing

Training-data exposure. Verbatim user prompts. Non-clicked citations. Revenue attribution from logs alone (needs a CDP join). We name our limits before your data science team asks.

See where you stand in AI.

A 60-minute working session. We walk the architecture, what a sample audit looks like, and how the spend reallocation read would shape up for your category. No deck-and-pitch - we come in with a category read. Want to see the output first? See a sample audit.

Talk to Us

Schedule a working session

60 minutes. We walk a sample audit and how the spend reallocation read would shape up for your category before booking the live run.

No obligation. Structured executive review.