Organic grocery · Dubai · Customer storyWe raised Scoop’s AI Visibility Rate by 116% in 113 days.
From 19% to 41% of 168 AI answers on the same 42 buyer questions across four engines, measured on six waves over 113 days. The #1 Pick Rate nearly tripled.
+116%
Visibility Rate 19% → 41%. Named in 32, then 69, of 168 answers
8% → 24%
#1 Pick Rate First brand named in 14, then 41, of 168 answers
13% → 34%
Top 3 Rate In the first three named in 22, then 57, of 168 answers
What changed between May and September
DiagnosedThe engines were building their answers from third-party pages. Scoop’s own pages lacked the machine-readable facts the engines look for.
ImprovedSite-wide structured data including Scoop’s 347+ reviews, an FAQ page, eight new location and category pages in June, and an updated Google Business Profile.
MeasuredThe same 42 questions every wave. 32 answers in May, 69 in September.
“Four months ago, AI rarely recommended us. Now ChatGPT, Gemini, Claude and Perplexity name Scoop in more than two out of five AI answers. 28 Labs identified what was holding us back, made the changes needed to improve our visibility, and measured the results.”
Iryna Nestsiarovich, CEO, Scoop Wholefoods UAE42 unbranded buyer questions × 4 engines = 168 answers per wave. Six waves between 25 May and 15 September 2026; the first and the latest are compared here.
How we measured it
Fixed questions42 unbranded questions a real shopper asks. None names Scoop. Unchanged since May.
Four enginesChatGPT, Claude, Gemini, Perplexity. 168 answers per wave, every answer and cited page recorded.
Counts, not scoresNamed in X of 168, on each of six waves. Every figure traces to a dated answer the client can open.
Not a guarantee. Engines differ and answers move when models update. The same 42 questions keep running every month.
See your own answers firstPaste your website. Six real buyer questions, three AI engines, every answer shown, including the ones that name a competitor and not you. Free.
Run the free check →We measure what the engines retrieve and cite when answering at the time of each wave, not what they learned in training. No tool can. Quote published with the client's approval, 10 October 2026.