For Private Equity
AI platforms increasingly influence how markets identify category leaders. When investors and buyers ask AI which companies lead a sector, these systems generate shortlists. If your portfolio company is not included, visibility flows to competitors.
We analyze how AI platforms like ChatGPT, Gemini, and Perplexity position your portfolio company when investors and buyers ask who to trust.
Context
Investors and Buyers increasingly ask AI platforms which portfolio companies they should trust before visiting websites or contacting sales teams. These systems generate curated shortlists that shape early decisions. If your portfolio company is not included, you may never enter the consideration set.
AI Shortlist Presence
How often AI platforms reference your portfolio company in curated responses.
Competitive Displacement
How frequently competitors are positioned ahead of your portfolio company.
Cross-Engine Stability
Consistency of your portfolio company's representation across major AI platforms.
Revenue Attribution
Ability to measure client activity influenced by AI discovery.
BUYER QUERY
Buyer asks AI which portfolio companies to trust.
AI RESPONSE
The system generates a curated response.
TRUST SHORTLIST
That answer becomes the shortlist.
If your portfolio company is not surfaced, it is excluded from AI-generated shortlists.
This happens before investors and buyers compare websites or evaluate advertising.
The 28 Labs Framework
A structured system for measuring and influencing how AI platforms position your portfolio company.
Measure how AI engines position your portfolio company across buyer queries in your market.
Identify gaps between how AI platforms describe your portfolio company and how investors and buyers should perceive it.
Deploy structured signals that influence how AI models rank and describe portfolio companies in your market category.
Align AI visibility with inbound demand capture so discovery converts into pipeline and revenue.
Engagement
Choose the level of analysis appropriate for your portfolio company.
Executive visibility snapshot showing how AI engines position your portfolio company relative to competitors.
Analysis across ChatGPT, Gemini, and Perplexity.
Best for
Comprehensive analysis of how AI platforms position your portfolio company across high-value buyer queries.
Best for
Continuous Intelligence
AI positioning shifts continuously as models update and competitors publish new signals. Ongoing monitoring tracks how AI platforms rank and describe your portfolio company relative to competitors so shifts can be detected early.
Best for portfolio companies in competitive, reputation-sensitive markets.
Discuss Monitoring OptionsEngines Tracked
Infrastructure
AI visibility without demand capture creates lost revenue. We align AI discovery with inbound conversion flows so buyer discovery turns into qualified conversations and measurable pipeline.
01
AI Discovery
Buyer discovers your portfolio company via AI platform
02
Market Visibility
Discovery converts into qualified inbound contact
03
Authority Recognition
Inquiry becomes qualified conversation
04
Exit Narrative
AI discovery tracked to closed revenue
Closed-loop visibility from AI discovery to revenue.
Not SEO. Not ads. AI authority engineering.
We design structured signals that influence how AI platforms position portfolio companies when investors and buyers ask who to trust.
We operate above traditional marketing in the AI decision layer where shortlists are formed.
Designed for high-value, reputation-sensitive markets.
Benchmarking across ChatGPT, Gemini, and Perplexity.
Quantifying visibility stability and competitive substitution risk.
Aligning AI discovery with demand capture infrastructure.
Continuous tracking as AI models and competitors evolve.
Run a benchmark to understand how AI platforms position your portfolio company when investors and buyers ask who to trust in your market category.
Run Your AI BenchmarkShare your details and we will send a brief visibility overview for your portfolio company.
Thank you. We will review your portfolio company's AI visibility and follow up within two business days.