For Clinics

Are AI Engines Sending Patients to Your Competitors?

AI systems now influence early patient shortlists. If your clinic is not structurally positioned within them, consultation demand shifts to competitors, even if you rank well in Google.

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AI Shortlist Mechanics
Patient Query Natural language intent
AI Engine ChatGPT · Gemini · Perplexity · Claude
Clinic Recommended Shortlist placement
Booked Consult Conversion event
Consultation Revenue Growth Closed-loop tracking

Our Clients

Clinics Law Firms Private Equity Real Estate and more

Insight

What Changes When AI Patient Acquisition Improves

Illustrative performance shift following positioning alignment.

AI Discovery Presence

Before

0%

After

28%

Share of AI responses referencing your clinic

Competitor Displacement Risk

Before

65%

After

18%

Rate competitors are cited instead of you

Multi-Engine Visibility Stability

Before

0 engines

After

3 engines

Number of engines referencing your clinic consistently

Consultation Flow

Before

Unclear

After

Measured & Optimized

Consultation activity associated with AI exposure

Impact

How AI Influences the Shortlist

Claude

Patient Intent

Patient asks AI for the best clinic.

›

AI Curation

The system generates a curated response.

›

Shortlist Formation

That answer becomes the shortlist.

If your clinic is not surfaced, you are eliminated before comparison.

If your clinic is not surfaced AND your booking flow is weak, demand is lost twice.

The 28 Labs Framework

The AI Patient Acquisition Infrastructure

Our structured approach to AI positioning and consultation influence.

1

Measure Visibility

  • Multi-engine benchmarking across high-intent patient queries
  • ChatGPT, Gemini, Perplexity, and Claude — scored, compared, tracked
2

Diagnose Authority

  • Citation footprint analysis
  • Entity strength mapping
  • Competitive substitution breakdown
  • Gap identification across query categories
3

Implement Authority

  • Content architecture refinement
  • Structural signal reinforcement
  • Booking flow optimization
4

Track Revenue

  • Consultation volume tracking
  • Booking conversion rate
  • Revenue impact visibility

Engagement

Phase 1: Diagnostic

Phase 1 diagnoses visibility and displacement. Phase 2 implements the fixes that convert it into booked consults.

Start With Clarity. Scale to Control.

Intelligence is the entry point. Execution is where revenue compounds.

AI Snapshot

Executive Patient Acquisition Overview

A focused executive overview of your clinic's AI-driven patient acquisition exposure.

  • Multi-engine visibility check
  • Competitor displacement indicators
  • Booking flow risk preview
  • Strategic next-step recommendations

Best for

  • Clinics evaluating AI-driven demand shifts
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Most Complete

Full Patient Acquisition Diagnostic

Build the Authority Blueprint

Map every structural lever required to move from invisible to consistently recommended.

  • Multi-engine authority analysis
  • Structural engineering roadmap
  • Booking system audit
  • Conversion flow optimization
  • Revenue impact model
  • 90-day implementation plan

Best for

  • Clinics committed to AI patient acquisition
  • Multi-location groups
  • Founders seeking category dominance
Schedule Diagnostic Planning Call

Booking System & Consultation Optimization

We don't stop at visibility. We review and optimize booking architecture, consultation flow, and conversion friction to ensure discovered patients become scheduled consultations.

Phase 2: Implementation

Implementation Sprint

When visibility improves, infrastructure must convert.

  • Authority Content
  • Citation Architecture
  • Entity Strength
  • Booking & Attribution
  • Booking system integration support available for early partners

Implementation Architecture

Content

Authority pages AEO-structured articles FAQ architecture

Technical

Schema markup Entity signals Citation pathways

Integration

Booking funnel Attribution tracking Conversion hooks
Implementation follows diagnostic review

Why 28 Labs

Clinic-focused specialization

Built for medical aesthetics and longevity clinics. Not general SaaS.

Multi-engine benchmarking

We score across ChatGPT, Gemini, Perplexity, and Claude — not just one.

Structured scoring methodology

Six-layer framework: AI Response, Authority, Entity, Content, Regional, Competitive.

Infrastructure, Not Just Reports

We implement structural and booking improvements — not just diagnostics.

Revenue-linked approach

Every fix maps back to patient acquisition. Not rankings. Not traffic. Bookings.

Not SEO. Not ads. AI authority engineering.

A new discipline for a new patient acquisition channel.

Schedule Your AI Visibility Audit

We will walk through how AI engines are positioning your clinic and where competitors are gaining ground.

Schedule Your AI Visibility Audit
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Prefer Email? Request Your AI Snapshot.

Share your details and we will send a brief visibility overview for your clinic.

Thank you. We will review your clinic's AI visibility and follow up within two business days.

Request AI Patient Acquisition Review

Enter your clinic details. We will benchmark your visibility across ChatGPT, Gemini, Claude, and Perplexity prior to the session.

Takes 20 seconds. We'll benchmark your AI visibility before the call.