19%55%
of AI answers naming Scoop
Named in 32, then 92, of 168 answers. Four engines, May to October 2026.
“Now ChatGPT, Gemini, Claude and Perplexity name Scoop in more than two out of five AI answers.”
Iryna NestsiarovichCEO, Scoop Wholefoods UAE
AI visibility audits · GEO · AEO · Dubai
AI visibility audits in Dubai
When a buyer in Dubai asks ChatGPT, Gemini, Claude or Perplexity who to use, the engine answers with a shortlist of names. An AI visibility audit shows you whether you're on it, who is named instead, and what to change.
28 Labs is a Dubai-based AI Discovery Intelligence company. We run AI visibility audits for Dubai and UAE businesses: real buyer questions for your market, put to ChatGPT, Gemini, Claude and Perplexity, every answer shown to you word for word, every page the engines cite checked, and a ranked list of fixes. A Snapshot costs USD 1,000 and arrives within 48 hours. You can start with a free six-question check.
The field goes by a few names
You'll hear AI visibility, GEO (generative engine optimisation), AEO (answer engine optimisation) and AI search optimisation. They all describe the same thing: getting your business named when someone asks an AI assistant instead of searching Google. The audit is the measurement that comes first. GEO and AEO are the work that follows. We call the combined discipline AI Discovery Intelligence, because the measuring and the doing only make sense together.
It isn't SEO with a new label. A page can rank first on Google and still be missing from the AI answer, because the engines build their shortlists from roundups, directories, reviews and comparison pages as much as from your own site.
What the audit gives you
- 20 buyer questions for your market, which you approve before we run anything.
- Four engines: ChatGPT, Gemini, Claude and Perplexity. 80 answers, each one read and scored.
- Who gets named, listed in the top 3, and listed first, engine by engine, with the competitors named instead of you.
- Every page the engines linked, and whether you're on it. These are the sources to work on.
- A site check across your page types: can the AI crawlers reach you, read you without JavaScript, and tell what you do and where. Each fail comes with its proof and its fix.
- A ranked list of moves, each tagged with who does it: you, your developer, or us.
- A 20-minute walk-through, and the report in your hands within 48 hours.
Prices
Free check
USD 0
6 questions, 3 engines
- Every answer shown
- Who's named instead
- Site and source check
Snapshot
USD 1,000
about AED 3,670 · one brand, one market
- 20 questions, 4 engines
- Report in 48 hours
- Credited in full if you continue within 30 days
Programme
USD 9,000
six months, one market
- Question set locked at the start
- Re-measured on the same questions
- We do the work that moves it
Several brands, markets or a marketplace are scoped separately. For how these compare with the wider UAE market, see how much an AI visibility audit costs in Dubai.
What it has done for Dubai businesses
43%64%
of Dubai ChatGPT answers naming Heveya
Named in 25, then 37, of 58 answers. ChatGPT, July to September 2026.
“Within two months, ChatGPT went from naming Heveya in under half of relevant Dubai answers to nearly two in three.”
Thijs VeyfeykenManaging Director, Heveya
2%24%
of AI answers naming Elora
Named in 4, then 47, of 192 answers. Four engines, July to October 2026.
“When we started, AI almost never recommended Elora.”
Amir FeriMarketing Manager, Elora Aesthetics
Why our numbers hold up
Every count in our reports traces to a specific question, engine and answer you can read. As of 26 October 2026 we've scored 29,389 AI answers across 117 brands in 15 markets, so we can tell you what's normal for your category, not just what happened to you. The question set stays fixed between measurements, so when a number moves, it's the answer that moved, not the questions.
How to choose a provider
Ask any provider in Dubai these four questions before you pay:
- Can I see the actual answers your numbers are built from?
- Which questions do you ask, and do I approve them before the run?
- Show me one named client whose share of AI answers moved, with dates.
- What can't your method measure?
If they hesitate on the first one, you're buying a score nobody can re-check. Our buyer's guide to AEO agencies in Dubai goes deeper.
What we can't measure
We measure what the engines say and which pages they retrieve when they search the web. We can't directly measure what a model absorbed in training, and anyone who says they can is overpromising. Answers also vary from run to run, so we read patterns across a fixed set of questions rather than reacting to one answer. And no one can guarantee an engine will recommend you. We can show you where you're missing and what's most likely to change it, then measure whether it did.
Common questions
How long does it take?
The free check runs in a few minutes. A Snapshot is in your hands within 48 hours of you approving the questions.
Is this only for Dubai?
No. We're based in Dubai and run audits in the UAE and other markets; the questions are always asked from the market you sell in.
Do I need to change my website first?
No. The audit tells you which changes are worth making. Many of the biggest moves are off your site, on the pages the engines already read.
Who does the fixes?
Each move is tagged: some are yours, some your developer's, some ours. In a programme, we do our part and re-measure.
28 Labs measures how AI engines answer real buyer questions, and what moves the answers. Dubai-based. Every number we publish re-derives to specific questions and engines. try28labs.com