Both firms sell AI search visibility work out of Dubai. One is a UI/UX and growth marketing agency that added AEO to its menu. The other is an AI-marketing agency that leads with it. Here's what each says about itself, in its own words, and the questions that actually decide which one fits your problem.
Tenet is Tenet Communications and Technologies FZCO, rebranded from KodeGlobe, a UI/UX design and growth marketing company founded in 2019 and based in Dubai Silicon Oasis, with branches in Abu Dhabi, Sharjah and Ras Al Khaimah plus offices in India, the US and UK. It sells AI Search Visibility, AEO and GEO through its growth-marketing arm, alongside SEO, PPC, content and its core UI/UX and development work.
WAIM is a digital and AI-marketing agency operating from Downtown Dubai (Sheikh Mohammed bin Rashid Boulevard) with a second base in Belgrade, Serbia, serving clients across the UAE, GCC, Europe and North America. Its site positions AEO and citation work as a lead discipline, alongside AI marketing, branding, and custom AI application and automation development.
Tenet's AI SEO pages describe AEO as making sure a brand "should appear" in the answers AI tools give when someone asks for explanations or recommendations, and GEO as optimizing for "generative AI systems" producing summaries and comparisons. The stated method is a six-step framework covering strategy, content creation, technical implementation, on-page optimization, off-page authority building and continuous refinement, applied across Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity and Copilot. The site emphasizes "practical execution" over vanity metrics and cites 70+ SEO projects delivered, 30M+ in cumulative organic traffic, and $12M+ in leads generated for clients as its track record. Pricing is not published; Tenet states cost "depends on your business, goals, and current website performance" and is quoted after a discovery call.
WAIM's site frames AEO and AI marketing as its core offer rather than an add-on, built around what it calls citation architecture: structuring content and schema so ChatGPT, Perplexity, Gemini and Copilot can extract and cite it. Its published guidance describes daily citation tracking with monthly reporting, and a stated one-client-per-industry policy so it doesn't serve a direct competitor of an existing client at the same time. WAIM also sells AI development and automation - custom AI agents and marketing systems - positioning AEO as one piece of an "integrated" AI system rather than a standalone service. Stated figures include 1.2M+ users who visited client pages and 47+ clients worldwide. WAIM publishes a page addressing what AEO costs in Dubai but doesn't list fixed rates on its site.
Our buyer's guide lays out the questions to ask any AEO or GEO provider. Here's what Tenet's and WAIM's own public materials answer, and what they don't:
Give both firms the identical scoped brief: the same three to five buyer questions, the same competitor set, the same request - "show me how ChatGPT, Gemini and Perplexity currently answer these, and what you'd change." Compare what comes back, not what gets pitched. Look for whether they show you the actual AI answers or just a summary score, whether their proposed fix touches your own site only or third-party sources too, and whether they name a re-test date. The artifact tells you more than the sales call does.
If what you need is a standalone measurement instrument - a recurring, evidence-backed read on where you stand across engines, with no content or design work attached - neither firm's public positioning is built around that as a discrete product. And if you're pre-launch with no live site or content yet, citation architecture and on-page work have nothing to attach to; that's a different problem to solve first.
28 Labs is the measurement-first option in the same market. We hold ourselves to the same evaluation questions above: a frozen, client-approved question set, verbatim AI answers as evidence, engines re-run on a stated cadence, and the retrieval-versus-training-data limit named openly rather than glossed over. See the full framework and our own unranked Dubai market map, and how two other firms in this market compare in Houses of Growth vs Index Lab.