Legal

Privacy Policy

Last updated: 9 June 2026

This policy explains how Lab 28 Technologies - FZCO ("28 Labs", "we", "us") collects, uses, and protects personal data in connection with this website, try28labs.com. We work with clients across multiple regions, so we hold ourselves to the data-protection standards that apply in the places we and the people we deal with are located.

01Who we are

This website is operated by Lab 28 Technologies - FZCO (trading as 28 Labs), a company registered in Dubai, United Arab Emirates (Licence No. 67926), with its registered address at DSO-IFZA, IFZA Properties, Dubai Silicon Oasis, Dubai, UAE. For any privacy question, contact us at roger@28labs.ai.

02The laws we work to

We are based in the UAE and serve clients and their audiences in many countries. Depending on where you are located and where data is processed, one or more of the following may apply to your personal data. Where more than one applies, we aim to meet the higher standard:

  • United Arab Emirates - Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), and, where relevant, the DIFC Data Protection Law No. 5 of 2020.
  • European Economic Area and United Kingdom - the EU General Data Protection Regulation (GDPR) and the UK GDPR.
  • Brazil and wider Latin America - the Lei Geral de Proteção de Dados (LGPD).
  • Singapore and Southeast Asia - the Personal Data Protection Act (PDPA).
  • Hong Kong - the Personal Data (Privacy) Ordinance (PDPO).
  • Other jurisdictions - any further data-protection or privacy laws that apply to a given engagement or visitor.

03What we collect

We collect only what we need to respond to you and run our business:

  • Information you give us through the contact or enquiry form: your full name, work email address, company name, the service you are interested in, and anything you write in your message.
  • Scheduling information when you book a call with us through our scheduling provider: your name, email, and the time you select.
  • Basic technical data that any website receives, such as your IP address and browser type, held in standard server logs for security and operation.

We do not run advertising or analytics tracking on this site, and we do not build behavioural profiles of visitors.

04How and why we use it

We use the information above to respond to your enquiry, schedule and hold a call, prepare and send any materials you ask for (such as an AI visibility audit), and keep records of our business communications. Our lawful bases, where the GDPR or a similar law applies, are your consent, our legitimate interest in responding to enquiries about our services, and taking steps at your request before entering into a contract.

05Cookies and tracking

This site uses only the strictly necessary cookies required for it to function. We do not use advertising, marketing, or third-party analytics cookies. If you choose to book a call, our scheduling provider may set its own cookies on its booking page, governed by that provider's privacy policy.

06Who we share it with

We do not sell or rent personal data. We share it only with service providers that help us operate, acting on our instructions:

  • Google Firebase (Google LLC) - hosting and the secure database that stores enquiry submissions.
  • Our scheduling provider - to offer and manage call bookings.

We may also disclose information where we are legally required to do so, or to establish, exercise, or defend legal claims.

07International transfers

Because we and our service providers operate across the UAE, the European Union, the United States, and other regions, your personal data may be transferred to and processed in a country other than your own. Where the law requires it, we rely on an appropriate safeguard for such transfers - for example an adequacy decision, standard contractual clauses, or your explicit consent.

08How long we keep it

We keep enquiry and scheduling data only for as long as we need it to deal with your request and any resulting business relationship, plus any period we are required to retain it by law. After that we delete it or make it anonymous.

09Your rights

Subject to the law that applies to you, you may have the right to access the personal data we hold about you, to correct it, to ask us to delete it, to restrict or object to how we use it, to receive it in a portable form, and to withdraw consent at any time. To exercise any of these, email roger@28labs.ai and we will respond within the time your law allows. You also have the right to complain to your local data-protection authority.

10Security

We apply reasonable technical and organisational measures to protect personal data against loss, misuse, and unauthorised access. No method of transmission or storage is completely secure, but we work to keep our safeguards appropriate to the data we hold.

11Children

This site and our services are intended for businesses and the professionals who work in them. They are not directed to children, and we do not knowingly collect personal data from anyone under 18.

12Changes and contact

We may update this policy from time to time; the date at the top shows when it last changed. For any privacy question or request, contact:

Lab 28 Technologies - FZCO
DSO-IFZA, IFZA Properties, Dubai Silicon Oasis
Dubai, United Arab Emirates
roger@28labs.ai

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