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28 Labs

AI Patient Acquisition
Infrastructure for Clinics

Seen by AI. Chosen by Patients.

Medical Aesthetics & Longevity Clinics  ·  2026

1

The Problem

Patients Ask AI. If You're Not There, You're Eliminated.

Most clinics have zero visibility into how ChatGPT, Gemini, Perplexity, and Claude recommend providers.

When a patient asks "best Botox clinic near me," the AI generates a curated shortlist. If your clinic isn't surfaced, you're eliminated before comparison.

This is not traffic. It is pre-decision filtering.

0%

Typical clinic AI visibility at baseline

65%

Competitor citations displacing you

2

How It Works

AI Engines Now Control the Shortlist

Patient Query

Natural language question to an AI engine

→

AI Engine

ChatGPT · Gemini
Perplexity · Claude

→

Curated Answer

The engine generates a recommendation shortlist

→

Booked Consult

Patient books directly from the AI response

If your clinic is not surfaced, you are eliminated before comparison.

3

Illustrative Outcomes

What Happens When Visibility Moves

Visibility

Before

0%

After

28%

Share of AI responses citing the clinic

Displacement

Before

65%

After

18%

Competitor citation rate reduced

Cross-Engine

Before

0

After

3

Engines recommending consistently

Revenue

Before

Unmeasured

After

Tracked

Bookings attributed to AI exposure

Illustrative engagement shift based on diagnostic + implementation cycle.

4

The System

AI Patient Acquisition System

Four phases. One measurable patient acquisition channel.

1

Measure Visibility

  • Multi-engine benchmarking
  • High-intent patient queries
  • Scored, compared, tracked
2

Diagnose Authority

  • Citation footprint analysis
  • Entity strength mapping
  • Competitive substitution
3

Implement Authority

  • Authority content production
  • Citation buildout
  • Schema implementation
4

Track Revenue

  • Drift monitoring
  • Competitive movement alerts
  • Visibility-to-booking attribution
5

Phase 1 — Diagnostic

Start With Clarity. Scale to Control.

Snapshot

Executive Visibility Brief

  • 20 high-intent queries
  • Multi-engine scoring
  • Displacement map
  • Priority authority gaps

Best for: clinics testing AI visibility and evaluating urgency.

Most Complete

Full Diagnostic

Authority Blueprint

  • 45–60 queries
  • Citation audit
  • Entity maturity assessment
  • Content architecture review
  • 6 + 12 month remediation roadmap

Best for: clinics committed to category dominance.

6

Phase 2 — Implementation

Where Intelligence Turns Into Booked Consults

Content

Authority pages AEO-structured articles FAQ architecture

Technical

Schema markup Entity signals Citation pathways

Integration

Booking funnel Attribution tracking Conversion hooks

Implementation follows diagnostic review. Every fix maps to patient acquisition.

7

Why Us

Why 28 Labs

Clinic-focused specialization

Built for medical aesthetics and longevity clinics. Not general SaaS.

Multi-engine benchmarking

ChatGPT, Gemini, Perplexity, and Claude — not just one.

Structured scoring methodology

Six-layer framework across authority, entity, content, and competitive dimensions.

Revenue-linked approach

Every fix maps back to patient acquisition. Not rankings. Not traffic. Bookings.

Execution included

We don't hand you a PDF and walk away. We build what the data says to build.

Not SEO. Not ads.

AI authority engineering. A new discipline for a new acquisition channel.

8

Acquisition

Book a 20-Minute
AI Visibility Audit

We'll walk through how AI engines are positioning your clinic and where competitors are gaining ground.

Request the 20-Minute Session

[email protected]  ·  28labs.ai

9

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