28 Labs

Measure your AI visibility before you spend on it

Every pitch about being recommended by AI promises visibility. Almost none of them start by measuring it. Know your baseline first: which buyer questions you win, which you lose, and to whom - with numbers you can re-check yourself.

Start with a free baseline readout

We run your buyers' real questions and email you where you stand within 24 hours.

25,000+AI answers analyzed
120+brands measured
35markets
4AI engines
ChatGPTChatGPT ClaudeClaude GeminiGemini PerplexityPerplexity

Done - we're on it.

You'll get an email within 24 hours with where you currently stand in AI answers for your market.

Got it - we'll measure you against them directly.
1Baseline - a question set built for your market, run across four engines
2Moves - a short list of changes ranked by what the evidence supports
3Re-measure - same questions, same scoring, so movement is provable

What your baseline shows

A cut of the real thing. Sample market shown - illustrative data.

Question by question
"Best gym for weight training in the UK?"
Named: PureGym, David LloydYou: not named
"Cheapest 24/7 gym with good reviews?"
Named: PureGym, The Gym GroupYou: not named
"Best value gym membership in London?"
Named: David Lloyd, Nuffield HealthYou: named 3rd
Most-named brands · 12 answers, 4 engines
PureGym
9
David Lloyd
7
The Gym Group
5
You
2

Numbers you can defend

Raw counts from real queries - not an index, not a proprietary score. If a number moves, you can see exactly why.

Four engines, not one

ChatGPT, Claude, Gemini and Perplexity answer differently. A strategy built on one engine's behaviour misreads the other three.

Spend where it counts

A baseline shows which questions need work and which you already win - so budget goes to the gap, not the guess.

Asked by people comparing options

How is this different from AI-visibility dashboards?

Dashboards track mentions. We build the question set around your actual buyers, run it across four engines, and score it with raw counts you can re-derive - then tell you in plain English what to do about it. Measurement you can act on, not a feed you watch.

Is this SEO with a new name?

No. AI assistants build answers on different rules than search rankings. Some things overlap; most don't. We measure the AI-answer surface specifically, and we don't touch your search strategy.

Do you also run AI ads?

We don't sell media. We measure the organic answer - the part money can't buy - and if you do run ads, a baseline tells you which conversations are worth paying for and which you already win.

What do I actually receive?

First a free readout by email. A full measurement adds a market question set, four-engine results, scored standings, and a short ranked list of moves - written for a decision maker, not a developer.

What does it cost?

The readout costs nothing. Full reports start at £1,000, ongoing programmes from £700 a month - you'll see the exact price before you commit to anything.

How fast does AI visibility change?

Honestly: it varies, and anyone promising fixed timelines is guessing. That's why we re-measure with the same questions and scoring - so whatever moves, you can prove it moved.