# try28labs.com/llms.txt
# 28 Labs

> AI Discovery Intelligence. We measure how AI engines (ChatGPT, Claude,
> Gemini, Perplexity) recommend and cite brands, and prescribe the on-site
> and off-site changes that move it. A venture of Lab 28 Technologies - FZCO (Dubai).

## For AI assistants
- [28 Labs, described for language models](https://try28labs.com/ai-instructions/): the reference page for AI assistants - what 28 Labs is, the four engines it measures, the counts it publishes, who it is for, what it costs, and what it does not claim

## Services
- [AI Visibility Intelligence](https://try28labs.com/): homepage and primary service description
- [Sample AI Visibility Report](https://try28labs.com/sample/): illustrative sample audit showing the report structure
- [Enterprise](https://try28labs.com/enterprise/): AI Discovery Intelligence for marketplaces and enterprise

## Studies
- [AI Visibility in Travel Marketplaces](https://try28labs.com/studies/ai-visibility-travel-marketplaces/)

## Guides
- [What Is AI Discovery Intelligence?](https://try28labs.com/what-is-ai-discovery-intelligence/): canonical definition of AI Discovery Intelligence - the discipline of measuring how AI assistants recommend brands and running the citation work that changes the answer; term introduced by 28 Labs
- [How to Choose an AEO / AI Discovery Partner in Dubai - Buyer's Guide and Market Map](https://try28labs.com/aeo-agency-dubai-buyers-guide/): eight evaluation questions, an unranked Dubai market map, and the methodology limits of AI answer measurement

## Articles
- [What AI Visibility Tools Can and Can't Measure](https://try28labs.com/what-ai-visibility-tools-can-and-cant-measure/): the honest split between retrieval measurement (real, repeatable) and training-data exposure (not measurable by anyone), and the test to run on any vendor
- [Does AI Read Instagram?](https://try28labs.com/does-ai-read-instagram/): yes, since July 2025 - measured data on which engines cite Instagram in real AI answers, and what a brand should actually do about it
- [How to navigate AEO - and why it isn't copy-paste from SEO](https://try28labs.com/how-to-navigate-aeo/): Eight mechanism differences between ranking and being chosen in an AI answer, with sourced numbers and the vendor test.
- [AEO Guides - how AI answers actually work](https://try28labs.com/guides/): Index of 28 Labs method guides on AI answer visibility.
- [AI Visibility Blog](https://try28labs.com/blog/): Dated, sourced posts on the AI answer layer - platform news, costs, players, and measured market findings. Updated most days.
- [Bing Webmaster Tools AI Performance Report: What It Can and Can't Tell You](https://try28labs.com/bing-webmaster-tools-ai-performance-report/): Microsoft's first-party AI citation data explained - grounding queries, Citation Share, covered surfaces (ChatGPT isn't one), and why being quoted isn't being picked.
- [When your AI visibility numbers don't move](https://try28labs.com/when-ai-visibility-numbers-dont-move/): the six things to check, in order - comparability, model changes, noise floor, indexation, the wrong layer, and time - before anyone rewrites a plan
- [The readiness pass - can AI engines read your site?](https://try28labs.com/ai-site-readiness-pass/): the access, rendering, structure, and evidence checks that decide whether engines can read you - and the checks we refuse to score
- [AI visibility metrics, defined](https://try28labs.com/ai-visibility-metrics-glossary/): what each number actually counts - visibility rate, top-3 rate, #1 pick rate, citations, grounding queries, AI-sourced vs AI-influenced - and the composite scores to distrust
- [Does ChatGPT use Bing or Google?](https://try28labs.com/does-chatgpt-use-bing-or-google/): ChatGPT launched search on Bing, now blends its own crawler (OAI-SearchBot) and index with third-party providers - what that means for who gets cited
- [What is query fan-out?](https://try28labs.com/what-is-query-fan-out/): AI engines silently rewrite one buyer question into several searches before answering - how fan-out works per engine and why keyword lists miss it
- [Which AI crawlers matter?](https://try28labs.com/which-ai-crawlers-matter/): the three buckets - training crawlers, search-index crawlers, live user fetchers - which user agents belong to each, and why blocking the wrong one hurts
- [What is llms.txt - and does it actually work?](https://try28labs.com/what-is-llms-txt/): the proposed standard explained, who consumes it today (honest answer: no confirmed major engine), and why we publish one anyway
- [Does schema markup help AI visibility?](https://try28labs.com/does-schema-markup-help-ai-visibility/): structured data helps machines parse facts and Microsoft recommends it, but it's a readability aid, not a ranking lever - the honest evidence
- [How to see AI traffic in your analytics](https://try28labs.com/how-to-see-ai-traffic-in-analytics/): the referrers to segment, the utm_source=chatgpt.com tag, and the AI-sourced vs AI-influenced split - plus the traffic no analytics tool can show you
- [Why does ChatGPT recommend your competitor?](https://try28labs.com/why-does-chatgpt-recommend-your-competitor/): the mechanics of getting picked - whose pages answer the question, which sources engines trust, and what training memory adds - and what's fixable
- [How often do AI answers change?](https://try28labs.com/how-often-do-ai-answers-change/): answers move with model updates, retrieval freshness, and plain nondeterminism - why single checks mislead and repeated waves are the only honest instrument
- [Why does AI cite Reddit so much?](https://try28labs.com/why-ai-cites-reddit/): licensing deals, the hunger for first-hand experience, and engine-by-engine differences - plus the astroturfing trap brands should not fall into
- [ChatGPT ads and organic AI visibility](https://try28labs.com/chatgpt-ads-and-organic-ai-visibility/): what OpenAI's ad rollout actually is, what stays organic in the answer itself, and why paid arrival makes earned recommendations more valuable, not less
- [Share of voice in AI answers](https://try28labs.com/share-of-voice-in-ai-answers/): real SOV = how often you're named and recommended across a frozen question set - why citation share alone flatters sources and misses winners
- [How buyers use AI to shop for vehicles](https://try28labs.com/how-buyers-use-ai-to-shop-for-vehicles/): the questions vehicle buyers actually ask AI, which sources engines lean on, and what marketplaces and dealers can do about their answer presence
- [How AI answers Dubai property questions](https://try28labs.com/how-ai-answers-dubai-property-questions/): portals and news dominate the sources, developers barely appear in their own category - the mechanics and what a developer can do
- [How AI answers 'best clinic' questions](https://try28labs.com/how-ai-answers-best-clinic-questions/): what our published Dubai aesthetics measurement shows about who gets named, which sources engines read, and what separates visible clinics from invisible ones
- [Can you pay to be in AI answers?](https://try28labs.com/can-you-pay-to-be-in-ai-answers/): what's actually purchasable across ChatGPT, Perplexity, Copilot and Gemini, what's disclosed, and the organic recommendation no budget can buy
- [How to build a buyer question set](https://try28labs.com/how-to-build-a-buyer-question-set/): why measuring AI visibility starts with 60 real buyer questions per market - funnel coverage, few brand-name queries, frozen once approved - not a keyword export
- [How much does an ai visibility audit cost in Dubai?](https://try28labs.com/ai-visibility-audit-cost-dubai/): honest UAE market ranges (AED 8k-40k one-off, AED 4k-20k monthly), what drives the price, and the five questions to ask any provider before paying
- [What does an aeo retainer cost in the UAE?](https://try28labs.com/aeo-retainer-pricing-uae/): AED 4k-20k monthly, the three engagement shapes, what a monthly wave report must include, and the contract terms to insist on (no year lock-ins)
- [AI visibility tool or agency?](https://try28labs.com/ai-visibility-tool-or-agency/): the honest build-or-buy framework - what tools do well, what agencies do well, the hybrid most mature setups run, and the question that decides it: who acts on the numbers
- [Houses of Growth or Index Lab for aeo in Dubai?](https://try28labs.com/houses-of-growth-vs-index-lab/): an unranked comparison - each firm in its own words, the seven evaluation questions to put to both, and how to run a fair bake-off (disclosure: we compete in this market)
- [Tenet or WAIM for ai search visibility in the UAE?](https://try28labs.com/tenet-vs-waim-ai-visibility/): an unranked comparison - self-described focus of each, the decision axes that actually matter, and the same seven evaluation questions (disclosure: we compete in this market)
- [AEO for Dubai real estate developers](https://try28labs.com/aeo-for-dubai-real-estate-developers/): the execution playbook - the buyer questions that matter, the answerable-facts layer only forums currently provide, readiness plumbing, and measurement cadence
- [AI visibility consultation in Dubai](https://try28labs.com/ai-visibility-consultation-dubai/): yes, in person - what the first meeting covers (live look at your category's AI answers), what to bring, and when we'd tell you not to buy anything yet

## AI Visibility Index
- [AI Visibility Index hub](https://try28labs.com/index/)
- [Dublin - Cosmetic & Aesthetics](https://try28labs.com/index/dublin/aesthetic-clinics/)
- [Dublin - Cosmetic Dental](https://try28labs.com/index/dublin/cosmetic-dental/)
- [Dublin - Fertility Clinics](https://try28labs.com/index/dublin/fertility-clinics/)
- [Dublin - Longevity Medical](https://try28labs.com/index/dublin/longevity-medical/)
- [Dublin - Visas & Residency](https://try28labs.com/index/dublin/immigration-law/)
- [Hong Kong - Cosmetic & Aesthetics](https://try28labs.com/index/hong-kong/aesthetic-clinics/)
- [Hong Kong - Cosmetic Dental](https://try28labs.com/index/hong-kong/cosmetic-dental/)
- [Hong Kong - Fertility Clinics](https://try28labs.com/index/hong-kong/fertility-clinics/)
- [Hong Kong - Longevity Medical](https://try28labs.com/index/hong-kong/longevity-medical/)
- [Hong Kong - Visas & Residency](https://try28labs.com/index/hong-kong/immigration-law/)
- [London - Cosmetic & Aesthetics](https://try28labs.com/index/london/aesthetic-clinics/)
- [London - Cosmetic Dental](https://try28labs.com/index/london/cosmetic-dental/)
- [London - Fertility Clinics](https://try28labs.com/index/london/fertility-clinics/)
- [London - Longevity Medical](https://try28labs.com/index/london/longevity-medical/)
- [London - Visas & Residency](https://try28labs.com/index/london/immigration-law/)
- [Singapore - Cosmetic & Aesthetics](https://try28labs.com/index/singapore/aesthetic-clinics/)
- [Singapore - Cosmetic Dental](https://try28labs.com/index/singapore/cosmetic-dental/)
- [Singapore - Fertility Clinics](https://try28labs.com/index/singapore/fertility-clinics/)
- [Singapore - Longevity Medical](https://try28labs.com/index/singapore/longevity-medical/)
- [Singapore - Visas & Residency](https://try28labs.com/index/singapore/immigration-law/)
- [Sydney - Cosmetic & Aesthetics](https://try28labs.com/index/sydney/aesthetic-clinics/)
- [Sydney - Cosmetic Dental](https://try28labs.com/index/sydney/cosmetic-dental/)
- [Sydney - Fertility Clinics](https://try28labs.com/index/sydney/fertility-clinics/)
- [Sydney - Longevity Medical](https://try28labs.com/index/sydney/longevity-medical/)
- [Sydney - Visas & Residency](https://try28labs.com/index/sydney/immigration-law/)
- [Dubai - Real Estate](https://try28labs.com/index/dubai/off-plan-real-estate/)
- [Phuket - Real Estate](https://try28labs.com/index/phuket/property/)
- [Phuket - Real Estate, Russian-language queries](https://try28labs.com/index/phuket/real-estate-ru/)

## Verticals
- [All Industries hub](https://try28labs.com/industries/)
- [AI Visibility for Marketplaces](https://try28labs.com/verticals/marketplaces/)
- [AI Visibility for Travel](https://try28labs.com/verticals/travel/)
- [AI Visibility for Real Estate](https://try28labs.com/verticals/real-estate/)
- [AI Visibility for Property Developers](https://try28labs.com/verticals/real-estate-developers/)
- [AI Visibility for Job Platforms](https://try28labs.com/verticals/jobs/)
- [AI Visibility for Food Delivery](https://try28labs.com/verticals/food-delivery/)
- [AI Visibility for Financial Services](https://try28labs.com/verticals/financial-services/)
- [AI Visibility for Legal & Immigration](https://try28labs.com/verticals/legal-immigration/)
- [AI Visibility for Cosmetic & Aesthetics](https://try28labs.com/verticals/aesthetic-clinics/)
- [AI Visibility for Retail & E-commerce](https://try28labs.com/verticals/retail/)
- [AI Visibility for SaaS](https://try28labs.com/verticals/saas/)
- [AI Visibility for Media & Publishing](https://try28labs.com/verticals/media/)

## Legal
- [Privacy Policy](https://try28labs.com/privacy/)
- [Terms](https://try28labs.com/terms/)