AI Usage Explorer Anthropic Economic Index + OpenAI Signals · Updated 23 July 2026

Your customers are already asking AI who to trust.
Win your market before your competitors do.

Explore what people ask AI assistants in 121 countries - then see how few brands the AI actually names back. Built by 28 Labs on public first-party data from Anthropic (Claude) and OpenAI (ChatGPT). Shares of conversations, not user counts.

The world by

Click any country to explore it. Hover for values. Source: Anthropic Economic Index, May 2026.
Low
High No published data

What people ask AI in

Source: Anthropic Economic Index, May 2026. Share of the country's Claude conversations.
Selected country Global average xN = country rate vs global rate
What this means for your business
Buying decisions are moving into AI - and the winners aren't decided yet.
First, the shift that set all of this in motion - then three things happening right now in the market you just looked at.

AI left the office

Source: OpenAI Signals (consumer ChatGPT messages, global). Jul 2024 vs Mar 2026.

In 18 months, ChatGPT flipped from a work tool to a consumer habit.

When ChatGPT went mainstream, people mostly used it for work. By early 2026, personal use had nearly doubled the work share - the people asking AI for help are increasingly the same people who buy from you, at home, on their own time.

July 2024 launch era
49%personal
work51%
March 2026 today
69%personal
work31%
Personal use (life, decisions, buying)
Work-related use
Only 19% of ChatGPT use is now work. The rest is people running their lives through AI - and that is exactly where they decide who to trust and what to buy.
Shares of consumer ChatGPT messages classified work vs non-work, OpenAI Signals (CC BY 4.0). Shares of messages, not user counts.

1. The buying questions already being asked in

The commercial-intent topics for this country - where AI recommendations decide winners. Bar = this country, tick = global average.
The per-topic shares look small only because AI answers everything - hundreds of topics. When one of those buyers asks which brand, clinic, developer or dealer to choose, AI answers with a shortlist of names. You are on it, or you were never considered. Volume estimate: a market's measured share of global AI usage × ChatGPT's published ~2.5 billion messages a day; ChatGPT is one of four major engines - illustrative.

2. But buyers don't click through anymore

Source: Cloudflare Radar AI Insights, network-measured, week of Jul 16-22 2026.
Website pages each engine reads for every 1 visitor it sends back:
5
Google (classic search)
the old deal: content for traffic
43
Microsoft / Bing
285
Perplexity
+73% in one week
463
OpenAI / ChatGPT
+399% in one week
1,700
Anthropic / Claude
Search engines sent traffic back. AI engines read hundreds to thousands of pages for every visitor they refer - the answer happens inside the AI, and the click never comes. Your website still feeds the machine; it just no longer collects the visit. Being named in the answer is the new ranking. Source: Cloudflare Radar AI Insights.

3. And the winners aren't locked in - yet

Across every vertical we've measured: 18,148 real AI answers, 100 brands, all four engines (28 Labs, 2026).
A locked-in winner
6%
of buyer questions have the same brand
named #1 by every AI engine.
→
Still up for grabs
94%
have no stable winner - the top answer flips
between engines, or no brand is named at all.
This is a new space, and it rewards speed. The brands that dominate Google haven't been crowned in AI yet - even when one reaches #1 on a single engine, it holds across all of them just 1 in 5 times. The brands that measure and move now decide who the AI names. We haven't measured your market yet - the free snapshot below is how you see where you stand.
Make it personal
What is AI search worth to your business?
Two numbers: how much of your revenue is already exposed to AI answers - and whether AI names you in them today.
Revenue exposed to AI -

See if AI names your company

You've seen the demand in your market. Now see the other half: we run your real buyer questions across ChatGPT, Gemini, Claude and Perplexity and show you where you stand - free.

No spam. One snapshot, one follow-up. We never share your details.
Dig deeper into the data
The full picture
Every country ranked, how ChatGPT use has shifted over time, and who is asking.

World leaderboard

All 121 countries, ranked. Source: Anthropic Economic Index, May 2026.

The ChatGPT layer - what people use it for over time

Source: OpenAI Signals (consumer ChatGPT messages, global). Jul 2024 - Mar 2026.

Who is asking - ChatGPT demographics by topic

Source: OpenAI Signals. Self-reported age; gender inferred from typical first names.
Share of this topic's messages by age group
By typical first-name gender
Age is self-reported at signup; gender is a name-based statistical proxy, not identity. Shares are of messages within the selected topic, global.