28 Labs

Are you in AI's shortlist?

When buyers ask ChatGPT who to buy from, it answers with a shortlist - three to five names, built the same way every time it's asked. If you're not on it, there's a reason, and it's measurable.

What does AI say about your brand?

We run your buyers' real questions and email you where you stand within 24 hours.

25,000+AI answers analyzed
120+brands measured
35markets
4AI engines
ChatGPTChatGPT ClaudeClaude GeminiGemini PerplexityPerplexity

Done - we're on it.

You'll get an email within 24 hours with what AI currently says when buyers ask about your market.

Got it - we'll measure you against them directly.
"Best gym for weight training in the UK?"
1. PureGymin 52/60 answers
2. David Lloydin 44/60 answers
3. The Gym Groupin 31/60 answers
4. You?

Illustrative example, not measured data. Your readout shows real counts from real queries in your market.

What your readout shows

A cut of the real thing. Sample market shown - illustrative data.

Question by question
"Best gym for weight training in the UK?"
Named: PureGym, David LloydYou: not named
"Cheapest 24/7 gym with good reviews?"
Named: PureGym, The Gym GroupYou: not named
"Best value gym membership in London?"
Named: David Lloyd, Nuffield HealthYou: named 3rd
Most-named brands · 12 answers, 4 engines
PureGym
9
David Lloyd
7
The Gym Group
5
You
2

Know where you stand

The exact buyer questions where you're named - and the ones where you're invisible while a competitor gets recommended.

Know who's winning instead

Which brands AI puts in front of your buyers today, consistently, across four engines.

Know what to do next

If the readout shows a problem, we'll tell you what a full measurement looks like and what it costs - before you commit to anything.

Asked by people who land here

Is this SEO?

No. Search rankings and AI answers are built on different rules. We measure and improve how AI assistants answer buyer questions - who gets recommended and why. Your search agency's work stays their lane; this is a different surface.

Couldn't I just run ads in ChatGPT instead?

Ads buy a labelled sponsored card under the answer, on free-tier accounts, for as long as you pay. The answer itself still names its own shortlist - and if it recommends a competitor, your ad sits under that recommendation. Knowing what the answer says is step one either way.

What does the readout cost?

Nothing. It's a small set of real queries and a short email. Full reports start at £1,000, ongoing programmes from £700 a month - and you'll see the exact price before you commit to anything.

Do you guarantee AI will recommend us?

No one can honestly guarantee what an AI answers. What we guarantee is real measurement: actual queries, actual answers, numbers you can re-check yourself, and moves ranked by what the evidence supports.

What happens after I submit?

We run real buyer questions on your market and email you what the answers say within 24 hours. No drip sequence, no required call.

What does a full measurement include?

A question set built for your market, run across ChatGPT, Claude, Gemini and Perplexity, scored with raw counts you can re-derive, plus a plain-English readout of where you stand and the moves that matter most.